Izveštaj sa ovogodišnje dodele MTV evropskih muzičkih nagrada počeću smešnom činjenicom da nijedan dobitnik zapravo nije iz Evrope. To je naravno, najmanji, problem večerašnjeg fijaska.
MTV odavno ima glupo pravilo da fanovi mogu glasati nebrojano puta za svoje favorite, a ta glupost je večeras kulminirala. Za ovakve ceremonije ne treba vam mnogo fanova. Treba vam samo dovoljan broj zaluđenih fanova koji će po ceo dan kliktati "vote" ispod vašeg imena. Tako je Lady Gaga osvojila četiri nagrade iako njen aktuelni album "Born This Way" nije "album veka", kako je najavljivala (jedva može poneti titulu "album meseca"), istoimena pesma nije novi "I Will Survive", a ni "Express Yourself" (osrednji hit u najboljem slučaju), dok je veoma diskutabilno mogu li se ostali singlovi sa ovog albuma nazvati hitovima. Ipak, "mala čudovišta" su se potrudila da je predstave kao najpopularniju zvezdu trenutno što je, ako gledate prodaju, slušanost na radio-stanicama, puštanje po klubovima itd, daleko od istine. "Mala čudovišta" se nisu najsjajnije pokazala tamo gde je najvažnije - kupovina albuma i singlova (osim kada se album prodavao za dolar). Naravno, ovo nema veze sa kvalitetom, jer ove nagrade nikada nisu ni bile odraz kvaliteta, ali po komercijalnim parametrima, ove godine je bilo daleko popularnijih izvođača. Kao i uvek, Gaga se potrudila da šokira (bez ikakve poruke, naravno), pa je došla obučena kao čivava. Takođe smo čitave večeri bili osuđeni na ispoljavanje njenih fake emocija jer joj gluma nije jača strana.
Doduše, ni Selena Gomaz se nije pokazala kao najsjajnija glumica, kojoj je to primarni posao, pa je njeno voditeljstvo bilo tragikomično u najmanju ruku. Ni prezenteri nisu bili ništa bolji - usiljeni je blaga reč.
Da će dodela biti razočaravajuća videlo se još na samom početku kada je Katy Perry dodeljena nagrada za najboljeg live izvođača. Njoj koja je sve samo ne dobar live izvođač, što je dokazano mnogo puta do sada.
Justin Bieber nije ostvario značajniji uspeh ove godine, što njegovim fanovima nije bio problem da mu dodele nagrade za najboljeg muškog (?) i pop izvođača (za razloge videti pod Lady Gaga).
Kakva dodela, takvi i nastupi - prilično neupečatljivi. Jedino su David Guetta, Jessie J i Tiao Cruz malo razdrmali publiku koja je bila mrtva gotovo čitave večeri (ali ko može da ih krivi).
Kao šlag na torti bio je Adam Lambert koji je nastupio sa grupom Queen i (bezuspešno) imitirao Freddia Mercurya. Ovom katastrofom, dodela je zatvorena.
Dobitnike pogledajte ispod ovog posta.
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I'll start this report about this year's MTV EMA ceremony with a funny fact that there were no winners from Europe. That's, of course, the smallest problem of tonight's fiasco.
MTV has had a stupid rule for a long time that people can vote unlimited number of times for their favorites, the stupidity of that desicion has culminated tonight. You don't need many fans for this type of award shows. You just need enough lunatic fans who'll click "vote" under your name all day long. That's how Lady Gaga won four awards, although her latest album "Born This Way" isn't "the album of the century", as she announced ("album of the month", barely), a title song isn't new "I Will Survive" nor "Express Yourself" (moderate hit in the best case), while it's a question could her other singles from this album be called hits. Still, "little monsters" tried very hard to present her as the most popular star at the moment which is, when we look sales, radio and club plays, far from truth. "Little monsters" failed to prove her power when it comes to the most important thing - buying her records (except when her album was sold for a dollar). Of course, EMAs aren't about quality, but judging by a comercial performance there were more successful acts this year. Like always, Gaga was trying to shock (without any message, of course), so she came dressed as a chiwawa. We also had to watch her spilling of fake emotions all over the place because acting isn't one of her talents.
Still, a host Selena Gomes also didn't show greats acting skills, although it's her primary job, so her hosting was really tragicomic. Presenters weren't better wither - constrained to say at least.
At the beginning of the show it was clear that a ceremony will be a disappointment. Katy Perry got an award for best live act. She can be whatever she wants, but she failed as a live performer many, many times.
Although Justin Bieber didn't have a significant success this year, it didn't stop his lunatic fans to award him with best male (?) and best pop performer (for reasons see under Lady Gaga).
Bad ceremony, bad performances. Very bland and uninspired. Only David Guetta, Jessie J and Tiao Cruz moved audience that was dead almost whole evening (but who can blame them?).
Adam Lambert buried the show. He performed with Queen and during a performance he unsuccessfully tried to copy Freddie Mercury. This catastrophy closed the show.
Check out the winners below this post.
Winners:
Best song: Lady Gaga - Born This Way
Best live act: Katy Perry
Best pop: Justin Bieber
Best new artist: Bruno Mars
Best female: Lady Gaga
Best male: Justin Bieber
Best hip-hop: Eminem
Best rock: Linkin Park
Best video: Lady Gaga - Born This Way
Best alternative: 30 Seconds To Mars
Best world stage: 30 Seconds To Mars
Best push: Bruno Mars
Best fans: Lady Gaga
